Distinctive Media / Media Consulting
Figure out what's
worth making.
For owners who don't need another vendor. They need a straight answer about what to shoot, print and post, and what to skip. We'll tell you when the answer is "don't hire us for that."
01 What we keep finding
You probably don't have
a marketing problem.
Most local businesses we audit have an answering problem, a follow-up problem, or a posting-into-the-void problem. More content won't fix any of those.
Average time a business takes to answer a new web lead.HBR response study
Of small-business calls go unanswered entirely.Answering audits
Of sales take 5 or more follow-ups. Most stop after 1.Sales benchmarks
Wasted monthly by the average self-run ad account.Study of 15,666 accounts
02 Step one · measure
The report card
comes first.
Before we recommend anything, we measure what's actually happening. You get the scorecard whether or not you hire us for the fix.
Response audit. How fast your business answers calls, forms and DMs today, timed rather than guessed.
Missed-call count. How many leads currently ring out and never come back.
Review standing. Your rating, volume and reply rate against the competitors in your town.
Content audit. What you're posting, where, and whether anyone is buying from it.
Sample scorecard · typical local business
42 hours average. Benchmarks say minutes wins the job 78% of the time.
38% picked up. Most missed callers never leave a voicemail.
Replying to reviews correlates with more revenue. Most businesses reply to none.
1 of the 5 or more touches most sales need before they close.
03 Step two · prescribe
A plan you can
actually run.
Not a 60-page deck. A short list of what to make, where it goes, and what to stop doing, sized to your budget and your week.
Content strategy
What to produce, how often, for which channel. Built around what your customers actually decide on, not what's trending.
Distribution plan
Where each piece lives once it exists. A photo with no destination is a hobby.
The stop-doing list
The channels and habits quietly eating your week. This is usually the most valuable page in the whole thing.
Honest scopes
If the right move is a $1,500 one-pager and nothing else, that's what we'll say. Sometimes smaller than you expected.
Benchmarks above come from Harvard Business Review response-time research, small-business answering audits, and published sales follow-up studies.
Start with the conversation.
Bring the thing that's bugging you: slow months, a dead Instagram, a site that never rings. We'll tell you what we'd do first, even if it isn't something we sell.
Got it. Expect an answer fast.
If it's urgent, skip the queue: (978) 891-7296.